Products fully redesigned across the entire Tursian lineup
Listing assets created, up from 4 images per product to 10–11
Measurable improvement in conversions following deployment
Science-driven luxury, deserving a visual story to match
Tursian is a clinically formulated skincare brand stocked at Harrods and sold across international markets at £60–£165 per product. Despite the premium positioning, the product listing images weren't keeping up — leaving a significant gap between what the products were worth and how they appeared online.
4 images wasn't enough to sell a £165 serum
Each product had only 4 listing images — a basic product shot, texture swatch, a stats graphic, and a before/after photo. The images were inconsistent across products, lacked any brand narrative, and gave shoppers very little reason to trust a premium purchase.
The core challenge: how do you communicate scientific credibility, sensory appeal, and luxury positioning — all within a finite set of listing images?
Before — original listing images
After — new listing images (P-3)
A 10-pillar image framework — designed to mirror how a discerning shopper decides
This framework was applied consistently across all 16 products, creating a reusable visual system for all future product launches. The sequence mirrors how discerning shoppers actually decide — sensory appeal first, scientific proof second, practical usage third, and upsell last.
From listing assets to the product page
While the project began with redesigning listing imagery, the same challenge appeared on the product detail page: premium products were presented with the right information, but not always in the right order. I explored how the same visual storytelling principles could extend into the PDP to improve clarity, trust, and purchase intent.
The page contained the right pieces, but not the clearest path.
The original interface included product imagery, reviews, pricing, and supporting content, but too many elements carried similar visual weight.
- – The hierarchy felt flatter, so key information took longer to scan.
- – The purchase action did not stand out as strongly as the decision moment required.
- – Trust signals and supporting content were present, but less coordinated around conversion.
The redesigned PDP guides attention with more intent.
The updated layout creates a clearer flow: product first, value second, action third, and supporting details layered underneath in a calmer, more premium way.
- ✓ Sharper hierarchy makes the page easier to understand at a glance.
- ✓ The CTA feels more deliberate and better aligned with purchase intent.
- ✓ Spacing, grouping, and trust placement support a more confident decision.
The redesign shifts the PDP from information-heavy browsing to guided decision-making, carrying the same storytelling logic from the marketplace listing into the on-site product experience.
160+ assets. Under 2 weeks. Measurable impact.
The updated listing images were deployed across Tursian's brand website, Harrods, and international marketplaces. The redesigned listings contributed to measurable conversion improvements and established a scalable visual system for all future launches.
"Elevated the listing experience for 16 SKUs — building a visual storytelling framework from scratch that aligned scientific credibility with luxury brand aesthetics."