Project Background
Understanding Galaxy Software's market position and design challenge
About Galaxy Software
Galaxy Software is one of Myanmar's leading enterprise software companies, founded in 2011 with a mission to provide quality software products and excellent services to local businesses nationwide.
Serving over 10,000 customers across the country, they offer a suite of products — cloud-based ERP, inventory management, restaurant POS, hotel management, and more — through offices in Yangon, Mandalay, Nay Pyi Taw, Pathein, Taunggyi, Myeik, Mawlamyine, Bagan, and Pyay.
My Role & Scope
A Market Leader with a Website That Didn't Match
Galaxy Software had built a strong reputation over 12 years, but the old website communicated none of this authority effectively
Product Clarity
Galaxy Software sells multiple products (iStockEnterprise, CaféPOS, iStock, HotelPro) to very different audiences. The old site forced every visitor through the same linear experience regardless of who they were.
Visual Credibility
For a company selling software to businesses at 60,000–80,000 MMK per user per month, the visual standard of the website needed to match the investment customers were being asked to make. It didn't.
Brand Consistency
With multiple products, branches, and a bilingual audience, the old site had inconsistent visual language across sections — different typographic treatments, inconsistent use of the brand's purple and gold palette.
Audience Segmentation
Business owners looking for ERP software have completely different needs from restaurant operators looking for a POS system. No clear entry points for each audience type.
Mobile Experience
Mobile internet usage is dominant in Myanmar, but the old site was desktop-first with poor mobile optimization and touch targets.
Conversion Path
For B2B software, the primary conversion is always a sales conversation. The "Get Quotation" CTA was buried and inconsistent across pages.
Three Core Audiences
Each audience has different needs and decision-making processes
U Kyaw
Business Owner evaluating ERP
Male, 45, import/export SME owner, Yangon
"I've heard Galaxy Software is the market leader, but before I commit 60,000–80,000 MMK per user per month, I need to see that this is a serious company with proven products."
Pain Points
- Outdated design made him question Galaxy's credibility and market position
- Feature lists with no context — couldn't tell what problem each product solves
- No clear path to "Get Quotation" — CTA was buried and inconsistent
- 10,000+ customers and 9 branches not visible — missed credibility signals
Website Goals
- Quickly assess that Galaxy is a credible, established software company
- Understand what iStockEnterprise solves for a business like his
- See pricing structure and understand the investment clearly
- Easily reach the sales team via a persistent "Get Quotation" CTA
Strategic Design Process
Five key phases that shaped the redesign
Audience-First Information Architecture
Product Storytelling, Not Feature Listing
Building a Design System for 7+ Products
Responsive Design Across All Devices
Bilingual Content Architecture
Visual Language & Components
Building a scalable system for consistency across 7+ products
Galaxy Purple Primary
Galaxy Purple (#6B3FA0) used for primary CTAs, product category icons, brand elements, and the top utility bar. Communicates trust and professionalism.
Gold Accent Highlights
Gold/yellow (#F5A623) used sparingly for underline emphasis on key headline words, creating immediate visual signal for product differentiators.
Background System
Light blue-grey gradients for hero sections give technology-forward feel. White card surfaces keep information scannable. Dark navy utility bar creates clear hierarchy.
Typography Hierarchy
Bold sans-serif headlines communicate clarity and confidence. Body text set at comfortable reading sizes for both English and Burmese scripts.
Card Component Library
Product cards, pricing cards, customer logo cards, branch cards — all with consistent padding, border-radius, and hover states for unified experience.
Responsive Navigation
Top utility bar + main nav + mobile hamburger, consistent across all pages. Touch-optimized for mobile-dominant Myanmar market.
Website Interface & Features
Key screens showing the redesigned experience across all products
Before vs. After
Measurable improvements across all product lines
Results & Key Takeaways
What the redesign achieved and lessons learned
Products clearly differentiated with dedicated pages and consistent visual treatment
Customers and 9 branches showcased as credibility signals
True localization for both English and Burmese visitors
Internal team can maintain and extend the system independently
Lessons Learned
Galaxy Software — Corporate Website Redesign
Full website redesign · Myanmar · 2022–2023